About Us
President/Founder: Kristin Grosso
Sport Equine Marketing founder Kristin Grosso brings 35 years of equestrian experience along with 15 years as a sales/marketing professional. When it comes to marketing for equine professionals, she is intuitive, innovative, creative, resourceful, and attentive to detail. Her particular areas of interest include clinic/symposia management, sponsorships, image creation/logo design, comprehensive marketing plans and market research. She also manages the business development for Sport Equine Marketing.
Kristin operates Asolare Farm, her sporthorse facility, and owns horses she actively competes with in dressage and dressage sport horse breeding. In addition to dressage, her background includes Thoroughbred breeding and racing, Saddleseat, Hunter/Jumpers and Polo. She has also had exposure to Western and Natural Horsemanship training.
She has a thorough understanding of the marketing needs for professionals within the equestrian/equine industry and has a talent for matching the right people with the right services.
She is a member of multiple associations including the American Horse Council, Eastern New York Dressage and Combined Training Association, New England Dressage Association, American Hanoverian Society, United States Dressage Federation, United States Equestrian Federation, and Soroptimist International of Saratoga County.
She has taken her experience in sales and marketing and paired it with her broad knowledge in the horse industry to form Sport Equine Marketing. She has held volunteer chair positions within various organizations that include but are not limited to Clinic Chair, Dressage Show Chair, Sponsorship Chair, Webmaster, and Unmounted Program Chair. Currently, she is Vice President of ENYDCTA, Growth and Development Co Chair for SISC, and also serves on the NEDA Sporthorse Breeding Committee.
Kristin understands the challenges associated with running a successful business. She holds a BA from Skidmore College
Project Management: Francesca Dunlevy
Francesca is a dynamic marketing professional with 18 years experience in marketing for small, mid-size and Fortune 500 companies for profit, non-profit, private and public. She possesses excellent interpersonal skills and the ability to oversee/project manage any type of marketing communications program. She brings to Sport Equine Marketing her excellent skills in all aspects of marketing including web design and consulting, advertising, media buying/planning, etc.
Francesca has worked in many capacities at top firms within the advertising/marketing industry, holding the following positions: founder/managing director, Account Director/Consultant, Management Supervisor, Account Supervisor and Media Planner.
Her professional training includes E-marketing, Direct Marketing, Account Management, and Media Planning.
Francesca's previous experience includes working on accounts such as Playtex Infant Care, Hawaiian Tropic, Capri Sun, Hershey Kisses (Hugs launch), Mott's Applesauce, Revlon's Colorstay launch and many others while employed at top firms in NYC including Saatchi and Saatchi, J. Walter Thompson, Ogilvy and Mather, and Grey NY.
She is the founder and Managing Director of Ekco Corporate Communications and Holds a BS from Boston University in Mass Communications.
